More than most clients, Harley-Davidson is a jewel to be worn and
shown off. The work Regis Communications, Inc. completed for HD came via
the agency Campbell-Mithun-Esty
(now owned by Bozell). Our assignment was to recast the Parts & Accessories
catalogs for 1994. Regis helped define the opening of the book, and wrote
chapter introductions for each section (categorized by motorcycle family).
A short excerpt from the Sportster® chapter exemplifies the kind of
creative we're capable of:
Some
things speak louder than words.
The reflection of chrome, the bark of custom exhaust,
the mystery of a vanishing taillamp. Whether you're into customizing your
Sportster, making it run faster, or touring long distances, Harley-Davidson
Genuine Parts and Accessories get the job done. These are among the dozens
of available items, each one designed to speak.
Loudly.
