Ford Motor Company
Detroit's concentration of automotive business creates a climate where
many vendors complete work for a single client -- in this case, Ford Motor
Company.
Regis Communications, Inc. completes work directly with certain Ford clients,
and also provides assistance to several agencies that service Ford Motor
Company, including Visual Services Inc. and Young & Rubicam. Of course,
Regis only works directly with Ford on business that is non-competitive
with our client agencies.
In terms of specific products completed for Ford, our company completes
(or contributes to) training materials, ride & drives, catalogs and
reference tools.
Presentation materials such as this brochure directed at
college students highlight Regis Communication's ability to reach out to
a young, motivated audience.
Showroom catalog brochures are one of the most-used items
when a customer shops for a new car. Regis Communications worked on two
for Ford in 1994.
Frontline magazine is forwarded to Ford and Lincoln-Mercury Sales
Consultants. It contains relevant editorial on new products, technologies
and sales techniques.
Ford Source Books are a Sales Consultant's product bible.
Reference materials such as this folder for Ford Credit Card Operations
help keep all at Ford and Lincoln-Mercury up to date on constantly changing
marketing programs.
Newsletters are a vital form of communication within most organizations.
Regis Communications, Inc. developed and executed the editorial plan for
Motorcraft Fast Lube Minutes.
