It's a well-known fact that it costs 1/10 as much to keep a current customer as to find a new one. A lesser known fact is that one of the best ways to keep customers loyal is to communicate with them -- regularly. To that end, Regis Communications helped DMB&B refine the owner communications program it produces for Pontiac, recommending an innovative 3-phase program targeted to Pontiac's diverse customer base. Regis also helped produce a simpler, but no less effective, owner communication newsletter for Isuzu, specifically tailored to its more uniform contingent of owners. In the area of owner communications, understanding the customer is key, and Regis has had years of experience in helping corporations to do just that.

Action Track and PCN

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Isuzu Practically Speaking