Ski-Doo Snowmobile Catalog
Ogilvy & Mather's creative staff enlisted Regis Communications to help develop the flow, content and copy for this catalog. Regis developed the copy within a standard word processing program and finished editing at the studio, working on-line with the catalog designers. The following is a sample page for Ski-Doo's high-performance Mach sled.
A passage from the catalog shows how the dynamic, fact-filled copy complements the vibrant design:
Ski-Doo Mach 1 Musclesled
Motivation for the improved Mach 1 is the Rotax 670-a 669cc, liquid-cooled, Rotary intake-valve-equipped twin that makes most triples run for cover. While its new, big VM44 carbs feed each cylinder, twin R.A.V.E. valve port modifiers do away with the spent charge. If you want to experience Mach-type performance, this is the only twin made to fill that order...Matching all this performance equipment is the look and function of the new aerodynamic cab, low windshield and graphics. This sled produces a powerful statement even when parked.
IMAGE TO COME
