Ogilvy & Mather also requested that Regis Communications
assist in the development of Ski-Doo's clothing catalog. Regis developed
all copy and aided in the production process by electronically editing
copy in the page layout program.
As
demonstrated in this copy excerpt, our creative encompasses the human perspective
along with the nuts and bolts of product information:
The Cure
for the Uncommon Cold: Ski-Doo High-Tech Snogear
Ski-Doo High Tech Snogear provides the ultimate technological solution
to wind, water, freezing temperatures and style. Ski-Doo tastefully fashions
High Tech apparel from quality, man-made materials, including patented
6 oz. Primaloft - an insulator with unique micro fibers that match
the performance of natural down while surpassing down in the face of moisture.
Waterproof shell fabrics deliver rugged strength and durability, yet compare
to cotton in comfort and feel.
