Beginning in the 1993 model year, the Bloomfield Hills, Michigan office of DMB&B sole-sourced Regis Communications, Inc. to write all of Pontiac's showroom catalogs. With these projects, Regis acts as virtual staff to DMB&B, working with art directors, designers, product, the account staff, and even directly with clients. The result is a string of highly effective, award-winning catalogs that capture the unique excitement of Pontiac: