Ford Source Books contain everything a Sales Consultant would ever want to know about a Ford Division product. These books are supplied to every Ford dealer in the country. For 1996 (and again for 1997), Visual Services, Inc. requested that the product and training experts at Regis Communications, Inc. submit a new content flow for these all-important reference books. After the information flow was approved by Ford Motor Company's education and training department, Regis wrote or revised the content of the books.

Easy to use and written in a clear, accessible style, Ford Source Books offer more than just the facts about each Ford model currently in production. They also provide sales staff with demographic information about typical buyers, focus on key selling points and after-sale delivery tips, and highlight what's new for each model in the upcoming year.

Regis Communications, Inc. also aided Visual Services, Inc. by revising copy, designing, typesetting and aiding in the overall production of the Ford & Lincoln-Mercury Export Source Books that were used in Latin America and the Middle East.