Because selected Regis team members have over 15 years experience on Chrysler training projects, Chrysler's advertising agency, Ross Roy, Inc., hired Regis Communications to produce this 1996 Dodge Caravan launch training brochure. This all-encompassing document included everything the salesforce needed to know about the development and construction of the new Caravan. Information about safety standards and performance dynamics and pertinent facts about Caravan's competition in its market segment were written in an enthusiastic and inspiring style, as illustrated in this brief passage:
The challenge was to make the next generation
Dodge Caravan even better -- while keeping the best of the original.
It's no easy task to improve a recognized leader...Having invented the minivan put Dodge engineers in the driver's seat to
reinvent the Caravan in its own image -- and to make a minivan that was
just as original as the original. Today, this "new original" inspires the awe of customers with a line of minivan products that outperform,
outmaneuver and, quite simply, outclass the best the competition has to
offer.
