As a supplement to the 1996 Dodge Caravan launch brochure, Ross Roy, Inc. commissioned Regis Communications to produce a 22 minute Product Preview videotape for use in salesforce training. Regis staff is experienced in the production of both film and video, two particularly effective training tools. In this video, important product information was broken into easily-retainable segments, further reinforced by dynamic footage of the new Caravan.