JEEP-EAGLE VIDEO DISC

Campbell-Mithun-Esty hired Regis Communications to create a total sales training program for Jeep-Eagle, with responsibility for everything from the initial concept through the finished products. The materials focused on relevant product features for each model and their real-world customer benefits, with emphasis placed on displaying this relationship in a way that would be easy for salespeople to communicate to customers. The featured videodisc clip contains award-winning animation plus surprising product comparisons. The disc captured two awards at the 1991 New York International Film Festival.