As new car sales grosses shrink, dealers must increase the productivity of their fixed operations. Leading Edge magazine helps them do that by featuring hard-hitting and practical editorial sought out from the dealers themselves. Recent stories have focused on how dealers can reap profits from the burgeoning market for vehicle accessories and restoration parts, coverage of the National Automobile Dealer Association convention in Las Vegas, and innovative merchandising and promotion techniques enterprising dealers have used to draw customers into their facilities. In addition, each issue features the latest GM products and programs aimed at boosting customer satisfaction and dealer sales.
This publication is in its third year, and the accolades keep rolling in. Regis Communications, Inc. manages the editorial of the magazine for DMB&B, and also assists with other creative facets of the production process.