Frontline magazine is a monthly publication sent alternately to Ford Division and Lincoln-Mercury dealers. The publication's purpose is to convey product and sales information in an attractive, easy-to-read format that a Sales Consultant would want to read (a novel concept for some sales training programs).
Regis Communications, Inc. writes a majority of the publication's articles and supervises the overall editorial direction.
Frontline stories cover a wide variety of topics, from product reviews, driving impressions and competitive comparisons, to issues such as marketing to women and implementing the team approach to sales. In addition, each issue offers regular features such as "Ask the Doctor," in which readers' questions are answered by automotive expert, Dr. Horace Power.

Regis Communications, Inc. is contracted for Frontline through
Visual Services, Inc.